Marketing

Growth Marketing Lead

Hyderabad, IndiaFull-time₹14L – ₹24L / yr4–6 years
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About the Role

NextGen Digital Craft has grown to 200+ projects and 3 SaaS products largely through referrals and reputation. As our Growth Marketing Lead, you'll build the inbound engine that brings the right clients to us — and keeps our SaaS products growing month on month.

Responsibilities

  • Own full-funnel growth for services and SaaS products: acquisition, activation, and retention
  • Run paid acquisition across Google, LinkedIn, and Meta targeting decision-makers in target industries
  • Build and execute an SEO and content strategy for custom software and SaaS keywords
  • Develop case study campaigns from NextGen Digital Craft client success stories
  • Set up marketing analytics infrastructure and report on pipeline contribution weekly

Requirements

  • 4+ years of B2B growth marketing experience at a SaaS or technology services company
  • Proven experience running profitable paid campaigns (Google Ads, LinkedIn Ads)
  • Strong SEO skills — keyword research, technical SEO, content strategy
  • Analytical mindset — comfortable with pipeline metrics, CAC, and attribution
  • Excellent written communication skills for content and campaign copy

Nice to Have

  • Experience marketing custom software or IT services
  • Prior work with HRMS, SFA, or B2B SaaS products
  • Video content production or YouTube channel experience

Benefits & Compensation

  • ₹14L – ₹24L base salary + performance bonus
  • ₹50,000 annual learning budget
  • Marketing budget to test new channels and campaigns
  • Comprehensive health insurance
  • Remote-friendly with quarterly team meetups in Hyderabad