NextGen Digital Craft started in Hyderabad in 2022. We build websites and online stores, turn ideas into products people pay for, build the internal systems a business actually runs on, and take over software someone else wrote — for manufacturers, distributors, clinics, retailers and training companies. We also run three products of our own. We have stayed deliberately small, which means we turn work down and sometimes ask you to wait for a slot. The trade-off is that the people who scope your project are the people who write it, and your code sits in your own repository from the first week rather than arriving at handover.
Most agencies:hold your code hostage — on their git, behind their VPN, in their cloud account.
Source code, intellectual property, design files, infra-as-code, secrets, and runbooks transferred to you on day 30. Hosting and repo arrangements agreed in week 1 to fit your existing setup. No retainer-required hosting, no proprietary licences, no "managed services" lock-in. We retain zero ongoing rights to anything we build for you.
Most agencies:disappear for months, then surprise you with a 'big reveal' that's nothing like what you needed.
Fortnightly sprint demos against a written sprint goal — on a real build, on staging, in your browser. A live progress dashboard you can open anytime. Course-corrections happen mid-sprint, not after launch. We've never had a project end with a customer saying "this isn't what I expected" — because they've been seeing it grow the whole time.
Most agencies:optimise for the launch date, then leave you with code nobody can maintain six months later.
Clean, documented code on a modern stack, in your repository from sprint one. We build software the way it has to be operated — sensible schemas, tested pipelines, no clever shortcuts that become someone else's 2am incident. When the engagement ends, you own a system your own team can read, extend and run.
Most agencies:bait with senior architects and switch to junior contractors after the contract is signed.
The team that scopes your project is the team that ships it. Every engineer is named on your statement of work. No bait-and-switch, no offshoring mid-sprint, no anonymous contractors picking up tickets. You always know who's writing your code — and you have their phone number.
Most agencies:say yes to everything because the meter is running.
Discovery is where we tell you what not to build. Sometimes the right answer is a no-code tool. Sometimes a refactor beats a rewrite. Sometimes scripted logic does what AI is being pitched for. We've walked away from projects where the brief asked for the wrong thing — and pointed customers to whoever could do the right thing instead.
Most agencies:hand off, then disappear — leaving your in-house team with code they didn't write.
We offer retainers covering security patches, dependency upgrades, OS / framework migrations, SOC2 controls, and a fixed feature-bucket per month — staffed by the engineers who built it. You can also take it over fully — runbooks, architecture decisions, and a 30-day handover are written into every contract. Your call. No coercion either way.
I started NextGen because I was tired of watching customers get burned by agencies that treated their code like a hostage. Every rule above is something we got wrong on a previous project — at someone else's shop or our own — and decided never to repeat. If you've been burned before, this is the studio we built so you don't have to be again. My phone's on every demo invite.
Two engineers, one room, building custom software for Hyderabad SMEs who had been quoted big-agency rates for a problem that didn't need one.
An FMCG distributor asked for something to replace order-taking over WhatsApp. Building it taught us offline sync, low-end Android and beat planning — and became the basis of the SFA product we sell today.
Packaged the HR system and the field-sales app into products we run ourselves, instead of rebuilding both from scratch for every client. Cheaper for the client, and we own the bugs.
Added LLM and RAG work for clients who had a document problem rather than a software problem. Deliberately did not scale headcount — we took fewer, larger projects instead.
Six steps, first call to handover — the same whether the build is four weeks or four months.
Saying no upfront saves a wasted discovery call. Here's exactly when we'll do our best work together — and when you should hire someone else.
We work with clients across India and abroad. The engineering team is based in Hyderabad and works remotely — we meet on a call, or at your office.
We pay senior rates, run sane sprints, and hire engineers as owners — not resources. If you write the kind of code you'd still want to maintain in five years, we'd like to talk.
We pick the right tool for the job — no fad-of-the-month frameworks. Every stack below is one we've shipped to production and supported beyond launch.
Five verticals where we've shipped production systems with measurable outcomes — plus five adjacent industries we've delivered targeted projects for. Every claim links to its case study.
Headless Next.js storefronts, POS integrations, and mobile-first checkout flows for D2C and omnichannel brands.
HIPAA-aware patient and clinic platforms — telehealth, appointment booking, EMR / EHR integrations, shared medical records.
Field operations from route to retailer — SFA mobile apps, GPS beat tracking, distributor portals, route optimisation.
Plant floor to MIS — HRMS portals, attendance and payroll, IoT dashboards, production tracking, ERP plugins.
Web and mobile learning platforms — React Native apps, LMS portals, video streaming, AI quiz generation, gamification.
We've also delivered targeted projects in these adjacent industries.
Don't see your industry? We've almost certainly worked with adjacent ones.
Tell us about your projectSix warehouse spreadsheets, no real-time stock visibility, zero audit trail. Sales reps double-booking inventory. Distributors blocked from self-serve ordering.
Multi-tenant SaaS with org / warehouse / user roles, real-time inventory, RBAC and per-tenant billing. Distributors onboarded themselves in batches rather than in one migration, which is the only reason the stock data stayed clean. Built to SOC 2-aligned controls — audit logs, access review, change management — though the certification itself is the client's to obtain, not ours to claim.
Founders, CTOs, and operations leaders on the projects we have shipped together — and the outcomes that followed.
We onboarded to the HRMS Portal in a single day. Attendance, leave approvals, payroll — all automated. What used to take our HR team three days every month now takes three hours. The mobile app for employees has been a game-changer for our remote workforce spread across four states.
A paragraph about the problem is enough to start. An engineer reads it, we take 30 minutes on a call, and you get an itemised written quote — yours to keep and to compare against other quotes, whether or not you work with us.