NextGen Digital Craft started in 2022 with five engineers tired of agency theatre — the black-box dev cycles, the bait-and-switch teams, the contracts that quietly transferred ownership of your code to someone else's GitHub. We built the studio we'd have wanted to hire ourselves: senior engineers, transparent process, real software demoed fortnightly, and 100% of the IP transferred at handover. Four years on, we've shipped 200+ projects, run three of our own SaaS products, and the rules below have stayed the same.
Most agencies:hold your code hostage — on their git, behind their VPN, in their cloud account.
Source code, intellectual property, design files, infra-as-code, secrets, and runbooks transferred to you on day 30. Hosting and repo arrangements agreed in week 1 to fit your existing setup. No retainer-required hosting, no proprietary licences, no "managed services" lock-in. We retain zero ongoing rights to anything we build for you.
Most agencies:disappear for months, then surprise you with a 'big reveal' that's nothing like what you needed.
Fortnightly sprint demos against a written sprint goal — on a real build, on staging, in your browser. A live progress dashboard you can open anytime. Course-corrections happen mid-sprint, not after launch. We've never had a project end with a customer saying "this isn't what I expected" — because they've been seeing it grow the whole time.
Most agencies:have never operated the software they build, so they don't feel the pain of bad architecture six months in.
HRMS Portal, SFA App, AI Website Generator — three SaaS products we built and run on the same stack we'd deploy for you. We're on call for our own incidents. We feel every bad migration, every flaky pipeline, every poorly-designed schema. That operator's lens is the difference between code that ships and code that survives.
Most agencies:bait with senior architects and switch to junior contractors after the contract is signed.
The team that scopes your project is the team that ships it. Every engineer is named on your statement of work. No bait-and-switch, no offshoring mid-sprint, no anonymous contractors picking up tickets. You always know who's writing your code — and you have their phone number.
Most agencies:say yes to everything because the meter is running.
Discovery is where we tell you what not to build. Sometimes the right answer is a no-code tool. Sometimes a refactor beats a rewrite. Sometimes scripted logic does what AI is being pitched for. We've walked away from projects where the brief asked for the wrong thing — and pointed customers to whoever could do the right thing instead.
Most agencies:hand off, then disappear — leaving your in-house team with code they didn't write.
We offer retainers covering security patches, dependency upgrades, OS / framework migrations, SOC2 controls, and a fixed feature-bucket per month — staffed by the engineers who built it. You can also take it over fully — runbooks, architecture decisions, and a 30-day handover are written into every contract. Your call. No coercion either way.
I started NextGen because I was tired of watching customers get burned by agencies that treated their code like a hostage. Every rule above is something we got wrong on a previous project — at someone else's shop or our own — and decided never to repeat. If you've been burned before, this is the studio we built so you don't have to be again. My phone's on every demo invite.
Started as a small team of engineers building custom software for local SMEs who couldn't afford big-agency rates.
Grew to 25 engineers and added mobile app development and cloud-native architecture to our service stack.
Launched our HRMS Portal and SFA App — the first of three SaaS products built from real client needs.
Crossed 200 projects across 10+ industries, grew to 60+ engineers, and added AI/LLM integration as a core capability.
A repeatable, eight-step engineering process — from discovery to deployment — that has shipped 200+ projects on time.
Saying no upfront saves a wasted discovery call. Here's exactly when we'll do our best work together — and when you should hire someone else.
We work with clients globally, but our engineering team is based out of T-Hub at the IIIT-H campus. Drop in for coffee.
We pay senior rates, run sane sprints, and hire engineers as owners — not resources. If you write the kind of code you'd still want to maintain in five years, we'd like to talk.
We pick the right tool for the job — no fad-of-the-month frameworks. Every stack below is one we've shipped to production and supported beyond launch.
Five verticals where we've shipped production systems with measurable outcomes — plus five adjacent industries we've delivered targeted projects for. Every claim links to its case study.
Headless Next.js storefronts, POS integrations, and mobile-first checkout flows for D2C and omnichannel brands.
HIPAA-aware patient and clinic platforms — telehealth, appointment booking, EMR / EHR integrations, AI triage.
Field operations from route to retailer — SFA mobile apps, GPS beat tracking, distributor portals, route optimisation.
Plant floor to MIS — HRMS portals, attendance and payroll, IoT dashboards, production tracking, ERP plugins.
Web and mobile learning platforms — React Native apps, LMS portals, video streaming, AI quiz generation, gamification.
We've also delivered targeted projects in these adjacent industries.
Don't see your industry? We've almost certainly worked with adjacent ones.
Tell us about your projectSix warehouse spreadsheets, no real-time stock visibility, zero audit trail. Sales reps double-booking inventory. Distributors blocked from self-serve ordering.
Multi-tenant SaaS with org / warehouse / user roles, real-time inventory, RBAC, Stripe-billed sub-accounts. Onboarded 38 distributor tenants in 6 months. SOC 2 Type 1 cleared in 8.
Whether you need a custom web app, a mobile product, or want to explore our HRMS and SFA platforms — let's talk. No commitments. Just a conversation about your goals.