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SFA App Sales Force Automation for distributors and field teams

Run your entire field sales operation from one platform.

nextgendigitalcraft.com/sfa-app
SFA App
SFA · Offline-first · Field ops
Offline
First — works without internet
Live GPS
Real-time field rep tracking
SFA · Offline-first · Field ops

What you get with SFA App

The NextGen SFA App is built for distributors, FMCG brands, and manufacturers that run a field sales team across India — beat planning, order capture at the retail point, proof-of-delivery, GPS-tracked routes, and analytics that finally tell you which beats are profitable. Offline-first because connectivity in rural India is not optional, it is the rule.

  • Beat planning — build and assign routes, visit schedules, and call cards
  • Order capture — product catalogue, dynamic pricing, scheme engine, taking orders at the retail point
  • Delivery — assign trips, capture photo + signature proof of delivery, returns flow
  • GPS tracking — real-time field rep location, beat adherence, idle-time alerts
  • Sales analytics — daily, weekly, and monthly reports by rep, area, and product
  • Distributor portal — stock visibility, primary-secondary reconciliation, scheme claims
  • Offline-first — orders, attendance, photos, surveys all work without internet
  • Sync engine — silent background sync the moment connectivity returns
Talk to our team Custom pricing — scoped to your team and rollout. Talk to us for a quote.
Capabilities

Built for the way teams actually work

Six core capabilities, designed to take the friction out of the day-to-day.

Beat planning

Build territories, assign reps, design optimal beats with map-aware routing. Auto-generate weekly visit schedules with intelligent call coverage.

Order capture

Full product catalogue, multi-tier pricing, scheme engine — buy-N-get-M, slabs, value discounts. Reps capture orders in seconds even on a 2G connection.

Delivery & POD

Assign delivery trips, capture proof of delivery with photo and customer signature, manage returns. Live ETA visible to the distributor.

GPS & beat adherence

Real-time location of every field rep on a live map. Geo-fenced check-ins. Idle-time and off-route alerts straight to the manager dashboard.

Offline-first design

Every core function — orders, attendance, photos, surveys — works without internet. A background sync engine reconciles the moment connectivity returns.

Analytics that act

Daily, weekly, monthly reports by rep, area, SKU, and scheme. Slow-moving SKU alerts. Top-performer leaderboards. Export to Excel in one click.

Under the hood

A stack chosen for reliability, not novelty

The tools your auditors, distributors, and engineers already trust — wired together to feel like one product.

Mobile (offline-first)
  • Android · primary platform
  • iOS · for managers
  • Kotlin · native Android
  • Swift · native iOS
Maps & location
  • Google Maps · routing
  • Mapbox · offline tiles
  • Route optimiser · TSP-based
  • Geo-fencing · per outlet
Backend & sync
  • PostgreSQL · primary store
  • MongoDB · order events
  • Redis · sync queue
  • Conflict resolution · CRDT
Web dashboard
  • Next.js · manager console
  • TypeScript
  • Tailwind · brandable
  • Reports · real-time
How it works

From kickoff to your first working week

A predictable, written process — no surprises, no scope creep, no late discoveries.

  1. 01

    Configure your operation

    2 – 3 days

    We set up your product catalogue, pricing tiers, schemes, territory hierarchy, distributor list, and user roles. Imported from your existing ERP or built fresh.

    • Product catalogue + SKUs
    • Pricing & scheme engine
    • Territory & user hierarchy
    • Distributor onboarding
  2. 02

    Build beats and routes

    2 days

    Geocode every retail outlet, design optimal beats with map-aware routing, and assign them to reps with weekly visit frequencies and call objectives.

    • Outlet geocoding
    • Beat design & assignment
    • Visit frequency & call cards
    • Coverage gap analysis
  3. 03

    Field rep onboarding

    1 day

    Reps download the app via a magic link and complete a five-minute interactive tour. We provide a one-page quick-start in the language they speak.

    • Magic-link install
    • Five-minute tour
    • Quick-start in local language
    • First-day buddy check
  4. 04

    Order-to-delivery loop

    Week 1

    Field reps capture orders, distributors fulfill, delivery executives close the loop with photo + signature proof of delivery. End-to-end visibility for managers from day one.

    • Live order tracking
    • Distributor fulfilment queue
    • Delivery photo + signature
    • Returns & exchanges flow
  5. 05

    Analytics & optimisation

    Week 2

    Managers get dashboards on rep performance, beat health, slow-moving SKUs, and scheme effectiveness. Weekly reports land in your inbox every Monday.

    • Rep & beat performance
    • SKU velocity & dead stock
    • Scheme ROI tracking
    • Weekly email digests
  6. 06

    Scale & continuous tuning

    Ongoing

    As your operation grows, we tune the route optimiser, add new schemes, and ship product upgrades monthly. SLA-backed support for the field team.

    • Monthly product releases
    • Scheme tuning sessions
    • 24×7 field-team support
    • Quarterly business review
Featured customer

Real teams, real numbers

FMCG · 120 field agents · Telangana & Andhra Pradesh

An FMCG distributor

The challenge

Order capture was on paper carbon copies, re-keyed by back-office teams at night. Reps spent 40% of every day on admin. Schemes were reconciled manually and disputes ate two weeks of every quarter.

What we shipped

Migrated the reps and their outlet list onto the app in six weeks, region by region rather than all at once. Order-to-invoice went from about 36 hours to under 4. Scheme disputes dropped sharply once the calculation was visible to the rep at order time — the finance team stopped budgeting two weeks a quarter for reconciliation.

See more of our work
18,000+Outlets onboarded
−89%Order-to-invoice time
+28%Productive sell time
The shape of it

Numbers we commit to in writing

OfflineFirst — works without internet
Live GPSReal-time field rep tracking
iOS · AndroidNative apps, free for users
PODPhoto + signature on every drop
Side by side

SFA App versus WhatsApp groups + Excel

DimensionNextGenSFA AppWhatsApp groups + Excel
Order capture At the retail point, with pricing & schemes End-of-day, re-typed from a notebook
Delivery proof Photo + signature + GPS tag "He said it was delivered"
Connectivity dependence Works fully offline, syncs in background Reps stuck the moment signal drops
Field-rep tracking Live map · geo-fenced check-ins · alerts Hourly WhatsApp pings
Scheme reconciliation Auto-computed at order time Month-end Excel arguments
Manager visibility Same-day dashboards, Monday reports MIS that lands on the 15th
Common questions

What teams ask before they get started

  • They are stored locally on the device with full encryption. Every order, photo, attendance ping, and signature is queued in a durable local store. The moment the device sees data — even a weak 2G connection — a silent background worker syncs the queue in the order it was created. Reps don't have to do anything.

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The next step

Send us the scope. You'll have a price in 48 hours.

A paragraph about the problem is enough to start. An engineer reads it, we take 30 minutes on a call, and you get an itemised written quote — yours to keep and to compare against other quotes, whether or not you work with us.

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