FMCG · 240 field reps · 9 states
Saffron Foods Distribution
The challenge
Order capture was on paper carbon copies, re-keyed by back-office teams at night. Reps spent 40% of every day on admin. Schemes were reconciled manually and disputes ate two weeks of every quarter.
What we shipped
See more of our work Migrated 240 reps and 18,000 outlets onto the SFA app in six weeks. Order-to-invoice cycle dropped from 36 hours to under 4. Scheme disputes vanished. Productive selling time per rep went up by 28%.
18,000+Outlets onboarded
−89%Order-to-invoice time
+28%Productive sell time