“Our sales team went from WhatsApp chaos to a structured system in 90 days. Order errors dropped to near zero and my managers finally had visibility across 120 reps.”
The Challenge
120 field agents managing orders through WhatsApp and paper forms. No visibility, constant errors, zero analytics for management.
- Order errors at 22% — wrong products, wrong quantities, missed deliveries
- Field managers had no real-time visibility of agent locations or activities
- No daily journey planning — agents taking inefficient routes across territories
- Month-end reporting took 5 days of manual data compilation
The Solution
NextGen Digital Craft SFA App deployed across all 120 field agents with beat planning, GPS tracking, digital ordering, and real-time manager dashboards.
Requirements workshop and territory mapping. Beat routes configured for all 120 agents across Hyderabad and Secunderabad.
SFA App developed and tested. GPS tracking, journey planning, and digital order entry modules built.
Manager dashboards and analytics built. Real-time order tracking and daily summary reports configured.
Rollout to field agents, training, and go-live. Hypercare support for first 4 weeks post-launch.
The Result
Order errors down 78%. Field team productivity increased 3× within 90 days. Month-end reporting automated from 5 days to 2 hours.
- Order error rate reduced from 22% to under 5%
- Field agent productivity increased 3× — more calls, more orders, more revenue
- Month-end reporting automated: 5 days → 2 hours
- Management visibility into all 120 agents in real time