Distributor Management & Sales Force Automation Development

Offline is the requirement, not a feature

Orders, attendance, photos and surveys all have to work with no connectivity and reconcile later. That is an architecture decision — a durable local store and a background sync worker — and it cannot be bolted onto a system that assumed a live connection.

Your scheme logic is the product

Slabs, buy-N-get-M, value discounts and regional variations are where distribution businesses actually differ. Computing them at order time, visibly to the rep, is what stops the month-end reconciliation argument. On the Hyderabad FMCG build, order errors fell 78%.

It has to run on the phone the rep already owns

We target entry-level Android with 2 GB RAM and patchy network — offline SQLite, optimistic UI, image-based SKU selection. A rep app that needs a mid-range device is a rollout that stalls.

What it costs

Quoted in 48 hours

Itemised and fixed against a written scope, after one 30-minute call

Timeline

12 – 18 weeks

From kickoff to production

What is a distributor management system?

A DMS runs the link between a brand and its retail outlets — distributor stock, primary and secondary sales, schemes and claims. Sales force automation is the field-facing half: beat plans, order capture at the outlet, GPS attendance and proof of delivery. Most Indian distribution businesses need both, which is why they are built together here.

How long does an SFA rollout take?

12 to 18 weeks to build. The Hyderabad FMCG distributor went live to all 120 field agents at once after 14 weeks, and reached 3x field productivity within 90 days of go-live.

What happens to orders captured with no internet?

They are stored encrypted on the device. Every order, photo, attendance ping and signature queues locally, and a background worker syncs the queue in creation order the moment the device sees data — including a weak 2G connection. The rep does nothing.

Should we buy an off-the-shelf DMS instead?

If your scheme structure and beat mechanics are standard, an off-the-shelf DMS is cheaper and faster, and we will tell you so. Building makes sense when the scheme engine, the distributor hierarchy or the ERP integration is where your business actually differs — that is normally the part a packaged DMS asks you to change.

Can it integrate with our ERP?

Yes — the product catalogue, pricing tiers and distributor list are typically imported from your existing ERP rather than maintained twice, with order and invoice data flowing back.