Specialised · under Website Development
Website Redesign & Rebuild Services
Most redesigns are a new coat of paint on the same slow foundation, and a good number lose the client's search rankings on launch day. We rebuild the parts that are actually costing you — server response, asset weight, layout shift, checkout — and migrate the SEO with it.
What we build
- Audit first — what is actually slow, and what is only ugly
- Rebuild on Next.js with server rendering and ISR
- Redirect map from every old URL, so rankings survive the move
- Image pipeline — AVIF/WebP, responsive sizes, lazy loading
- Core Web Vitals budget agreed before build, verified after
- Content migration from WordPress, Magento, Wix or custom CMS
- Headless CMS so your team can edit without a developer
- Analytics and conversion tracking carried across
- Accessibility pass to WCAG AA
- Staged launch with the old site live until the new one proves out
What you receive
- Pre-build audit with a measured baseline, not opinions
- Rebuilt site on Next.js and a headless CMS
- Full 301 redirect map, tested URL by URL
- Core Web Vitals report, before and after
- Editor training and documentation
- Source code, hosting and analytics, all yours
Why custom over off-the-shelf
A redesign that loses your rankings is a net loss
The single most common way a rebuild goes wrong is silent: URLs change, no redirect map is written, and four months of organic traffic quietly disappears. Every old URL gets a mapped 301 here, and the map is crawled and checked before launch rather than after.
Measure before rebuilding, or you are guessing
The Mumbai fashion client had tried theme tweaks and CDN swaps first. The audit showed the ceiling was structural — server response, asset weight and layout shift could not be fixed inside Magento. Rebuild headless on Next.js and Lighthouse went 42 to 94, mobile conversion up 210%.
Your team should be able to edit it afterwards
A rebuild that needs a developer for every copy change is a rebuild you will resent within six months. Content moves to a headless CMS, your editors are trained on it, and the handover includes documentation rather than a phone number.
Real engagement
A fashion e-commerce brand
Lighthouse score 42 → 94. Mobile conversion rate up 210%. Revenue increased 56% within 90 days.
“NextGen Digital Craft rebuilt our e-commerce platform from scratch in Next.js. Page load times dropped from 6 seconds to under 1 second, our Lighthouse score went from 42 to 94, and organic traffic increased 180% in the first four months after launch. The team was communicative, deadline-driven, and genuinely cared about the outcome.”
Pricing and timeline
What it costs
Quoted in 48 hours
Itemised and fixed against a written scope, after one 30-minute call
Timeline
8 – 14 weeks
From kickoff to production
FAQ
Will a redesign hurt my Google rankings?
It can, and that is the usual failure. Rankings are lost when URLs change without a redirect map, when content is trimmed during the move, or when the new site renders client-side and is slower to crawl. All three are avoidable: we map every old URL to a new one, carry the content across, and server-render. The Mumbai client's organic traffic rose 180% in the four months after their rebuild.
Do I need a full rebuild, or just a redesign?
Depends what is broken, and the audit answers it before you commit. If the problem is visual and the underlying site is fast, a redesign on your existing stack is cheaper and we will say so. A rebuild is warranted when the ceiling is structural — server response, asset pipeline, or a platform you have outgrown.
How long does a website rebuild take?
8 to 14 weeks for most marketing sites and storefronts, depending on page count and how much content has to be migrated. The old site stays live throughout; we cut over only once the redirect map and Core Web Vitals targets are verified.
Can you rebuild off WordPress, Magento or Wix?
Yes — those three are the most common starting points. Magento and WordPress can also stay as the back office while the storefront moves to Next.js, which is how the Mumbai rebuild was done. See the migration guides for the stack-specific detail.
What does it cost?
Quoted as a fixed cost against a written scope after one 30-minute call and the audit. We do not price a rebuild before seeing what is actually under the current site.
Related specialised services
Ready to scope this?
Fixed-cost proposal and delivery plan within 48 hours of a 30-minute discovery call.
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