Fashion E-Commerce · Mumbai · Web App

StyleNow India — E-Commerce Platform Rebuild

Rating: 5
Author: Arjun Kapoor

Lighthouse score 42 → 94. Mobile conversion rate up 210%. Revenue increased 56% within 90 days.

Outcomes

42 → 94

Lighthouse score

+210%

Mobile conversion

+56%

Revenue in 90 days

The challenge

Legacy Magento site with a Lighthouse score of 42. Mobile drop-off rate at 74%. Conversion rate below 1%.

Context

StyleNow operated a Magento storefront that had grown for five years. Mobile drop-off was 74% and the conversion rate had slipped below 1%. The team had tried theme tweaks and CDN swaps but the fundamentals — server response, asset weight, layout shift — couldn't be fixed inside Magento.

Our approach

Headless migration to Next.js 14

We kept Magento as the back-office and migrated the storefront to Next.js 14 with the App Router, RSC streaming and ISR for catalogue pages. Time-to-first-byte dropped under 200 ms on mobile.

Image pipeline redesigned

Next.js Image with edge CDN, AVIF/WebP, automatic responsive sizes and lazy loading. Product images that used to weigh 800 KB now ship at 80 KB on mobile.

One-page mobile checkout

The legacy 4-step checkout was rebuilt as a single page with smart defaults, address autocomplete, Razorpay PSP routing and abandoned-cart recovery.

The result

Full rebuild on Next.js 14 with edge CDN, optimised image pipeline, and a streamlined checkout flow.

Lighthouse score 42 → 94. Mobile conversion rate up 210%. Revenue increased 56% within 90 days.

In the client's words

“NextGen Digital Craft rebuilt our e-commerce platform from scratch in Next.js. Page load times dropped from 6 seconds to under 1 second, our Lighthouse score went from 42 to 94, and organic traffic increased 180% in the first four months after launch. The team was communicative, deadline-driven, and genuinely cared about the outcome.”

Arjun Kapoor

Co-Founder & CTO · StyleNow India